Tzveta
Iordanova
Strategy • Innovation • Execution
I help corporate innovation teams, executives and founders design, validate and scale innovation and transformation initiatives in healthcare and other science-driven, regulated markets.
I have built my experience in environments defined by transition, uncertainty and irreversible decisions, places where judgment matters more than process.
Why Leaders Trust Me
I have operated inside the system - not just advised from the outside.
Across strategy, treasury, risk, innovation, digital transformation, regulation and emerging technologies.
I have learned judgment under pressure.
Built through real-world execution in high-stakes, high-constraint, regulated environments - not just theoretical training.
I have owned decisions - not just advised on them.
As a management team member, business controller, global risk manager and project manager with direct accountability for outcomes.
I understand where and why innovation fails.
And how to realign it under uncertainty, constraints and regulated conditions to restore momentum and direction.
My decision-making is grounded in rigor.
Combining quantitative rigor, scientific intuition and operational reality - not hype, trends, or unchecked assumptions.
I am selective by design.
Ensuring commercial success is always paired with scientific soundness, integrity, human value and long-term durability.
Proven Track Record
Operated inside large-scale change
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Operated in SGS Digital Innovation as AI emerged globally, shaping early Trust-in-AI service
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Operated inside Philips’ global digital transformation — one of the largest in the world.
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Operated in Corporate Treasury during DSM’s largest portfolio shift executing €2B+ in strategic acquisitions within 2 years.
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Assessed and approved multi-million credit exposures under 2008 crisis volatility.
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Operated within Bulgaria’s largest bank privatization reshaping the national banking landscape.
Delivered durable innovation outcomes
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Management Team contributor to full venture pivot from picture-frame coatings to solar energy
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Led venture restructuring into three focused businesses and an internal incubator.
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Provided financial and strategic leadership as the venture achieved break-even in 3 years and scaled to ~50% global market share in AR coating.
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Led bankability validation pilots in 4 markets for projects >€50M
Trusted with capital, risk & governance
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Owned enterprise risk for €1B DSM Innovation Center.
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Finance & risk ownership for DSM Advanced Solar Venture.
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Owned and authored venture-level investment proposals for DSM Advanced Solar
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Portfolio governance and executive reporting for Philips PIO.
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Redesigned SGS’s innovation metrics working hands-on with 20 innovation teams.
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Advised leadership on innovation, investment and strategy.
How I Help
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Strategy, Governance & Investment Decisions
Supporting leaders in aligning strategy, operating models and investment decisions to move faster and execute confidently under uncertainty.
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Innovation & Venture Development
Taking new products, services and ventures from concept and MVP to market validation and early commercial traction.
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Market & Emerging Technology Assessment
Opportunity sizing, ecosystem mapping, technology evaluation, startup scouting, strategic fit assessment and due diligence.
What I Bring
Experience Across Industries
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DSM - Life & Material Sciences
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Philips - Medical Devices & Healthcare Transformation
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SGS - Testing, Inspection & Certification / Emerging Technologies
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DSK Bank - Banking
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Corporate startups & innovation ventures
Core Capabilities
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Innovation & investment strategy definition and execution
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Portfolio, governance & risk management
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Corporate venture building & scaling
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Market and technology assessment
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Strategy-to-execution transformation
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Innovation coaching
Credentials & Education
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Scaled Agile (SAFe 4)
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PRINCE2 (Foundation & Practitioner)
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Agile Project Management (APMG)
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Wharton Interactive (University of Pennsylvania):
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Corporate Venturing & Leadership
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Entrepreneurship Strategy
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Master in Finance
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Major in Biology
My Edges
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Opposing Capability Mastery
Direct operating experience across:
Finance, risk & control < > innovation & venturing
Strategy & governance < > hands-on execution
Corporate scale & compliance < > startup ambiguity & momentum
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Decision-Path Mastery
Direct experience on both sides of decision making:
Business Controller authoring and owning investment proposals < > Treasury Controller approving funding
Program Manager leading project execution < > Project Board member approving projects and stage gates.
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Cross-Industry & Cross-Domain Fluency
I work fluently across domains most professionals stay siloed in — science, technology, finance, risk, innovation, strategy and execution — applying what works in one industry to solve problems in another.
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Quantitative & Financial Rigor
I have extensive training in advanced mathematics, statistics, econometrics and data analysis (Master in Finance)
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Scientific Intuition
I have Biology and Chemistry foundation; depth in systems biology, quantum biology and cancer biology (Major in Biology)
How I Engage
Strategic and Innovation Advisory
Ongoing or on-demand engagement at critical decision moments. I act as an independent thinking partner to frame choices, challenge assumptions, and pressure-test options - supporting senior leaders without taking over day-to-day execution.
Defined-Term Engagements
Hands-on innovation and venture execution for challenges that are clearly defined or still need framing covering the full lifecycle from concept definition and MVP development to market, technology and regulatory validation and scale-up readiness.
Team Coaching & Capability Building
Embedded coaching alongside team to strengthen how teams think and operate. I work with teams to build judgment, decision discipline and effective ways of working so capability remains after the engagement ends, not just the outputs.
Let's work together
Book a free introduction call to discuss your challenge
and determine if there is a strong fit.